Why Promotion Matters in Our Slimming World Groups 🌟✨

Adrian Lavery • 2 September 2025
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At Slimming World, we know that the journey to a healthier, happier life starts with walking through the doors of group đŸšĒ💖. But how do we make sure those doors are always open to new faces, and that our existing members feel the buzz and energy of a thriving community? The answer is simple: promotion! đŸŽ‰



Our Big Promotion Campaigns đŸ“Ŗ


Around 3 or 4 times a year, Slimming World runs a massive nationwide promotion campaign. These are carefully timed so that every group across the UK is promoting together — a real team effort đŸ‡Ŧ🇧🤝.


Why? Because life happens. Members drift off after holidays, during the summer 🌞, or over the festive season 🎄. Some simply don’t come back, and others need a little nudge to remember the support that’s waiting for them.


That’s why we work hard to keep our groups full, buzzing and busy — because busy groups are successful groups. And ours is no exception — we’re proud to be a Gold Award group đŸ†đŸ’›.


A packed group isn’t just about numbers. It’s about atmosphere, motivation, fun, and — most importantly — weight loss success. People want to be in a place where there’s energy, encouragement and excitement — and that only happens if we keep spreading the word! 🌈



How We Promote 🌍


When you’re out and about, you might spot our promotions in action:


  • Bright banners waving outside đŸĒ§
  • Flyers and leaflets being handed out or tucked through doors đŸ“Ŧ
  • A-frames catching eyes on busy streets 👀
  • Facebook posts to inspire and invite đŸ’ģ📱
  • Posters pinned up in local spaces đŸ–ŧī¸
  • And yes, even phone calls to lapsed members to remind them they’re always welcome back â¤ī¸


It might look simple, but it’s a powerful way of reminding people that help, hope, and transformation are never far away.



Why It Matters More Than Ever 💡


We’re living in a time where weight gain is becoming a growing epidemic. One of the biggest health challenges of today is helping people to manage their weight in a supportive, sustainable way. That’s why we must continue to reach out.


Promotion isn’t just about filling chairs — it’s about changing lives. Every poster, flyer, and Facebook post could be the reason someone decides to walk through our door and begin the most life-changing journey of their lives đŸšļ‍â™€ī¸đŸ’Ē🌟.



How You Can Help 🙌


As a member, you’re already our best ambassador 🌟. You can help our group thrive by:


  • Mentioning Slimming World casually to a friend, colleague, or neighbour đŸ—Ŗī¸
  • Taking a poster to your workplace, gym, church, or toddler group đŸĢ
  • Sharing your story on social media 📲
  • Or simply shouting from the rooftops đŸŒŗđŸŽ¤ about how Slimming World has changed your life — whether you’ve reached target or are still on your exciting journey.


Your voice is powerful. When someone hears your success, they’ll believe it’s possible for them too.



For Me as a Consultant 👨‍đŸ’ŧđŸ’Ŧ


Promotion isn’t just about group growth — it’s also about keeping my groups and my business viable. When groups are full, the magic happens ✨. It’s what allows me to continue supporting you, providing resources, and making sure our community is one of the best in the UK.


So, when you see a flyer, a banner, or a Facebook post from us — know that it’s not just about promotion. It’s about hope, health, and happiness. And together, we can spread that message further than ever before. 🌍💖

by Adrian Lavery 10 December 2025
A brand-new chapter in Food Optimising is coming… and you’re going to love it! At Slimming World, we pride ourselves on continually evolving to meet the needs of our members and the world we live in today. Life changes, routines shift, and the ways we eat, shop and cook are always moving forward. That’s why our Food Optimising plan is never static — it grows and adapts to support you in achieving long-lasting, life-changing weight loss with the warm, encouraging support of real-life group every week. For over five decades, Food Optimising has helped millions of people build healthier, happier relationships with food — and in 2026, we’re taking another exciting step forward. Introducing the new ‘Essentially Slimming World’ book Here at Adrian’s Slimming World in Castlereagh , we’re buzzing with excitement as we prepare to welcome a brand new resource into group this January: the ‘Essentially Slimming World’ book. This beautiful, refreshed guide brings Food Optimising to life in a modern, practical and inspiring way. It’s designed to make your slimming journey easier, clearer and even more empowering — whether you’re cooking from scratch, eating on the go, planning family meals, or simply trying to build healthier habits in a busy life. What makes this new book special? đŸ’Ģ A fresh look at the Food Optimising principles we all love 📖 Clear, simple explanations to support your weight loss at every stage đŸŊī¸ Updated examples, tips and ideas for everyday living ✨ A renewed focus on long-term success, not quick fixes 🤝 Fully aligned with the support you get in our warm, welcoming Tuesday groups This isn’t just another book — it’s a companion for your journey, something you’ll be proud to use, share and refer back to time and time again. Who gets the new book? The best news? Everyone! 🎁 All existing members will automatically receive the new ‘Essentially Slimming World’ book in January — as a thank-you for your commitment and for being part of our wonderful community. 🌟 All new members joining us in January will receive it as part of their membership pack — the perfect way to kick-start an incredible year of weight loss, support and success. We’re expecting a busy, buzzing January (as always!), so having this gorgeous new guide ready for you feels like the perfect start to an exciting new year. Why do we update Food Optimising? Slimming World has always believed in real food, real life, real support — and that means staying connected to how people live today. Updating the Food Optimising book isn’t about changing what works… it’s about enhancing and refreshing the tools you use to succeed. Food Optimising will always remain: âœ”ī¸ Flexible âœ”ī¸ Family-friendly âœ”ī¸ Budget-friendly âœ”ī¸ Sustainable âœ”ī¸ Enjoyable âœ”ī¸ AND scientifically sound This refreshed book strengthens all of that — and gives you even more confidence as you move toward your personal goals. A final message from Adrian Adrian says "I cannot wait to put this brand-new book into your hands. Seeing you thrive, smile, feel proud of yourselves and achieve the weight loss you dream of is the reason I run my groups every week. 2026 is shaping up to be a brilliant year — and with this exciting update to Food Optimising, I know it’s going to be our strongest year yet. Let’s step into the new year together, prepared, motivated and ready for success â¤ī¸" Adrian x Slimming World Consultant — Castlereagh AM & PM Groups
by Adrian Lavery 1 December 2025
Small Desk Calendar 10cm x 21cm Spiral Bound Different Inspirational Quote on Each Month Delivered in 1 week! Limited numbers available!
by Adrian Lavery 29 November 2025
What an incredible November it’s been in group! This Christmas, together we’ve raised a fantastic £500 for Stroke Association Northern Ireland — and I honestly couldn’t be prouder of our amazing Slimming World family 💜 Last week our morning group turned into a little winter wonderland with a mini craft fair , where talented members brought in their gorgeous handmade bits and bobs. Add in an extra-big raffle (with prizes donated straight from your own cupboards, craft rooms, and kind hearts!), and we had a morning bursting with generosity 🎁✨ And the kindness didn’t stop there! Our lovely evening groups also jumped in with additional raffle prizes and personal donations , showing once again that our community spirit shines just as brightly at 5pm and 6.30pm as it does at 9am 😄💕 We might all come together with the goal of losing weight, but as we know… Adrian’s Slimming World is so much more than a slimming club . We’re a community of people who look out for one another — and for others. Sadly, stroke has touched many families, and especially at this time of year we’re reminded just how vital it is that charities like Stroke Association NI are there to support survivors and their loved ones 💜 This latest fundraising boost has taken our total donated over the years to an incredible £2,400 . Honestly, you blow me away. Your kindness, your care, your laughter, your 5p donations every week — it all adds up, and together you have made such a meaningful impact. Thank you, each and every one of you. You make this group special. You make a difference. And you do it with heart â¤ī¸âœ¨ Here’s to a Christmas filled with joy — and a community filled with love 🎄đŸ’Ģ
by Adrian Lavery 20 November 2025
Review Stars: â­ī¸ â­ī¸ â­ī¸ â­ī¸ â­ī¸ Picture the scene, there I am, sitting in my car in the car park, thinking, will I go in or just go home, coming back to group after an absence of a few months was a difficult decision, but contrary to belief, I can't do this on my own. So coming back was the only way. Walking through the doors I had nothing yo worry about, the first thing I got was a massive hug and a welcome back from Adrian, after restarting my membership with the lovely social team, then taking a deep breath and stepping on the scales, I was back, coffee, hugs from group members and it was as if I'd never been away. So if you're thinking of coming back to group DO IT, that shame, that "here we go again" is all in your head, you've got nothing to lose only the lbs. Group Attended : Castlereagh Morning Date : Nov 2025
by Adrian Lavery 1 November 2025
It’s been an absolutely incredible year for Adrian, the Slimming World Consultant at the Royal British Legion on Montgomery Road, Castlereagh — where he runs three thriving Slimming World sessions every Tuesday at 9am, 5pm and 6.30pm . And what a year it’s been! Adrian hasn’t achieved just one… or even two… but THREE major Slimming World awards in 2025 — and the year’s not even over yet! 🏆✨ đŸĨ‡ Gold Group Award – and 10 Years of Changing Lives! Back in March, Adrian’s Castlereagh group achieved the prestigious Gold Status — a huge honour in the Slimming World world. This accolade is reserved for groups that consistently go above and beyond, offering outstanding support, care and motivation week after week. Gold Groups are known for their vibrant atmosphere, fantastic weight losses and the strong sense of community that keeps members coming back with a smile. This year’s achievement was made even more special as Adrian also celebrated 10 incredible years as a Slimming World Consultant 💕 — a full decade of helping hundreds of members transform their health, confidence and happiness. To mark both milestones, Adrian proudly attended the glamorous Slimming World Oscars in Birmingham in June, where Consultants from across the UK came together to celebrate excellence, passion and dedication. 💎 Diamond Group & Community Impact Award – October 2025 Just last week, at the end of October 2025, Adrian was invited to Slimming World Head Office in Alfreton, Derbyshire , for a very special Gold Celebration Day — an invitation-only event for the UK’s top-performing Consultants. It was a day of pride, passion and celebration, where those leading the most successful and supportive groups shared ideas, experiences and a few emotional moments too! During this inspiring event, Adrian’s Castlereagh group was awarded Diamond Group status , a mark of true excellence that celebrates long-term success, sustained growth and the incredible results of members who continue to lose weight and maintain their achievements over time. And as if that wasn’t enough, Adrian was also incredibly privileged to receive the highly regarded Community Impact Award – an honour that celebrates Consultants and groups making a real difference in their communities, helping to make people happier, healthier and more confident every single day. â¤ī¸ “I’ve always believed Slimming World is about more than weight loss – it’s about belonging, confidence, and rediscovering joy in life. Every smile, every pound lost, every new friendship formed in our group is what keeps members inspired week after week.” – Adrian, Slimming World Castlereagh 💕 A Community Like No Other Every week, Adrian proudly welcomes over 200 members across his three sessions – members who come together not just to lose weight, but to gain confidence, support each other, and celebrate every success. Whether it’s your first visit or your fiftieth, you’ll be greeted with warmth, laughter, and genuine encouragement. If you’re ready to start your own journey towards feeling happier, healthier and more confident – there’s a place for you at Adrian’s Slimming World, Castlereagh . 👉 Join today or find out more at: www.adrians-slimmingworld.com/new-member-short ✨ Your journey could start right here… and who knows where it might take you! đŸ’Ģ
by Adrian Lavery 27 October 2025
A day of joy, inspiration, and recognition at Slimming World Head Office, Derbyshire. This weekend, along with Ashleigh Allen (Slimming World Gilnahirk) we had the absolute privilege of being invited to Slimming World Head Office in beautiful Alfreton, Derbyshire , for a very special event – the Slimming World Gold Celebration Day! 💛 Arriving bright and early for 9:30am, the welcome couldn’t have been warmer. We were greeted with delicious refreshments, friendly smiles from Head Office staff, and even treated to a professional photo shoot proudly holding our Gold Award 🏆. The morning began with a fabulous welcome from Lisa Salmon , Slimming World’s Managing Director, who set the tone for a day full of pride, passion, and positivity. We celebrated everything that makes our groups so special – the care, the community, and the commitment that helps our members achieve life-changing success 🌟. To our total surprise, Slimming World then announced that we were being presented with a brand-new accolade – the ‘Community Impact Award’ 🎉💖. This award recognises the difference our groups make in local communities, and I can honestly say it was such a proud and emotional moment. Adrian said ... "The most important thing in my Slimming World groups is our sense of community, we are one big Slimming World family at Slimming World Castlereagh" Ashleigh said… “For me, the magic of Slimming World is seeing members lift each other up week after week — we celebrate every win together and support each other through the tougher days too. It’s more than a group, it’s a family 💕✨” We toasted the achievement with a glass of bubbly đŸĨ‚ before enjoying a delicious, healthy Slimming World lunch in the stunning Head Office restaurant – talk about dining in style! đŸŊī¸ After lunch, we had another photo shoot (we can’t wait to share those official photos soon 📸) and then were given an exclusive sneak peek into some very exciting developments. We heard about brand-new research focused on our younger members , and then… we were let in on a few secrets 👀 about exciting new Slimming World products and foods launching in January 2026 ! Trust me, you’ll definitely want to pop into our groups this week for a sneaky preview of what’s coming! 😍 The afternoon rounded off with a brilliant interactive session about how Slimming World will continue to evolve and grow over the next 1, 2, 5, and even 10 years – one thing’s for sure, we’re here to stay and ready to support every single member all the way to target đŸ’Ēâ¤ī¸. And just when we thought the day couldn’t get any better… we were both shocked and delighted to be awarded an additional ‘Diamond Award’ 💎. This award recognises consistency in supporting members and maintaining exceptional success across a 12-month period – something we're incredibly proud of and truly humbled by. For Adrian this celebration felt extra special as it also marked 10 years since I first became a Slimming World Consultant 🎊. A whole decade of helping members achieve their dreams, change their lives, and discover a brand-new confidence in themselves 💕. Over those 10 years, I’ve met the most inspiring people, shared so many laughs (and the odd happy tear!), and witnessed the power of what we can achieve together 🌈. What a day! From the warm welcome to the inspiring company updates and the recognition of all our hard work – it was a day I’ll never forget 💕. So, keep your eyes peeled in group this week for some official photos , sneaky previews , and maybe even a few celebratory surprises 🎈✨ īģŋ Follow Ashleigh at: https://www.facebook.com/slimwithashgilnahirkandbraniel
by Adrian Lavery 5 October 2025
Exclusive to Adrian’s Slimming World is our newly refreshed, newly jingly, newly fabulous Mr Snowtivator! â„ī¸đŸ’™ So… what is he? 🤔 He’s your very own little motivation snowman for the next 12 weeks — helping you stay on track right up until Christmas 2025! đŸŽâŗ On his shiny Christmas wish tag, you’ll write down what you’d truly love to lose by Christmas. Maybe it’s a stone (or two!), maybe it’s to shimmy into that sparkly outfit for the big day — whatever it is, this is your wish, your goal, your moment! 🌟 And, as the Spice Girls once said… đŸŽļ “Tell me what you want, what you really, really want!” đŸŽļ (…and we’ll help you make it happen 😉). Each week, as you lose weight, you can write your loss on one of Mr Snowtivator’s 12 jingly balls — one for each week until Christmas! 🔔✨ Watching him fill up week by week is the perfect way to visualise your progress — and, let’s be honest, who doesn’t love a snowman that celebrates every little win with you? â˜ƒī¸đŸ’– This has now become a yearly tradition in our Castlereagh Slimming World groups — something we keep alive together each festive season. 🎅đŸ’Ē It’s not just about the numbers on the scales; it’s about keeping your focus, celebrating your journey , and enjoying the sparkle of support that group brings every single week. ✨ One gorgeous member (the fabulous Patricia 💕) reminded us a few weeks ago that sometimes these little things — like a simple snowman sheet — can mean so much more. They’re not just paper. They’re a way to see your dreams take shape , one week at a time. Patricia used hers to stay focused for a family wedding… and ended up losing even more than her original Christmas wish last year! 🎉👏 So… grab your Mr Snowtivator this week, pop your wish on his tag, and let’s jingle all the way to Christmas with smiles, sparkle, and a little snowman magic! đŸ’Ģâ˜ƒī¸đŸŽ„ Because together, we’re not just dreaming of a white Christmas… We’re working towards a lighter one! đŸ˜‰â„ī¸đŸ’Ē
by Adrian Lavery 3 October 2025
OFFER UPDATE : Due to incredible demand the Bundles have been updated shown in the picture here. There has never been an offer quite so big in preparation for the arrival of Santa 🎅… and the arrival of the very best version of YOU 💃đŸ’Ģ. Just imagine… by Christmas you could be 1, 2 or even more stone lighter, stepping into the season full of confidence and sparkle! 🌟 🎁 What’s Included in the 12-Week Christmas Countdown? When you sign up to a 12-week commitment to group , you’ll enjoy: ✅ 2 Weeks FREE (12 weeks for the price of 10!) ✅ Your choice of a Recipe Book Bundle – that’s 3 recipe books (yes, THREE 📚) ✅ A commitment boost to keep your motivation sky-high đŸŽ¯ All of these fabulous extras are worth £26.75 , but you get them for just £59.50 (or £56.50 if you’re over 60! 🙌). 📚 About the Recipe Book Bundles The bundles you can choose from are shown in group visuals – simply have your choice ready at the pay desk when you purchase your countdown. ✨ What could you do with your 3 fabulous cookbooks? đŸŗ Cook, cook, cook your way to a slimmer, healthier version of you 🤝 Swap/exchange with friends in group if you already own some 🎁 Gift them on – imagine the boost a friend could get from unwrapping the gift of delicious, slimming-friendly meals! 🔄 Countdown Extension Option Already on a countdown? No problem! 🙌 You can purchase this as a Countdown Extension . That means it plugs straight into your current countdown and will kick in the moment your existing one finishes – giving you all the same amazing benefits, recipe books, and free weeks 🎁✨. 🎅 Important to Know đŸ“Ļ Your recipe book bundle will arrive in 2 weeks ⚡ This offer is only available while stocks last 🔄 If your first-choice bundle sells out, you’ll automatically receive another bundle from the offer So… the big question is: will this be the Christmas you give yourself the healthiest, happiest gift ever ? 🎄💃✨
by Adrian Lavery 28 September 2025
I’m delighted to confirm this year’s Christmas Party 🎉 📍 Details: 📅 Friday 5th December ⏰ 7pm 📌 Fairy Tree Bistro, Ormeau Golf Club 💃 Festive DJ đŸŊī¸ Menu Prices : 2 Courses – £23 3 Courses – £32 (inclusive of a small tip) 👉 At this stage, you can choose to pay deposit only or pay in full. Please fill out the form below and make your food choices. Choose at least 2 courses. If you are not having starter or dessert choose the option for No Starter / No Dessert. đŸĨ— Starters đŸĻ King Prawn Cocktail served with Wheaten Bread 🍞 Chicken Liver Parfait served with Toasted Sourdough Baguette & Chilli Jam 🍅 Slow Roasted Tomato Soup served with Wheaten Bread 🍗 Mains đŸĻƒ Turkey, Ham & Stuffing with Cocktail Sausage, Creamy Mash, Roast Potatoes, Seasonal Veg & Gravy 🍗 Chicken Stack with Creamed Mash, Pepper Sauce, Chips & Side Salad đŸĨŠ Roast Beef with Yorkshire Pudding, Creamed Mash, Roast Potatoes & Seasonal Veg 🍄 Chestnut Mushroom & Sage Tartlet, served with Chips, Green Salad & Cream Cheese Sauce 🍰 Desserts 🍓 Fresh Fruit Pavlova đŸĢ Chocolate Profiteroles ✨ Let’s make it another magical night together 🎅✨💖
by Adrian Lavery 18 September 2025
🚚đŸ“Ļ The delivery man has arrived… and guess what he’s dropped off? The brand-new Hi-Fi bar flavour has officially landed and will be hitting our shelves in group this Tuesday! 🙌 Say a big warm hello to Apple Crumble & Custard Hi-Fi bars – a cosy little pud in a wrapper. 🍏đŸĨ§đŸŽ Sweet, creamy, comforting… and only 3 Syns each . 💖 Why we love them: ✨ A guilt-free sweet fix that won’t derail your week ✨ Perfect partner for a cuppa ☕ ✨ Exclusive to Slimming World – you won’t find them down Tesco’s snack aisle 🛒 ✨ Ideal handbag hero for when temptation strikes 👜 🔄 Smart swaps (because why waste your Syns?): đŸĢ Galaxy Ripple – 8.5 Syns đŸĒ KitKat Chunky – 12 Syns đŸĨ§ Mr Kipling Apple Pie – 11.5 Syns …or get that apple crumble comfort for just 3 Syns instead. Now that’s a win! 🙌 📅 Available in group from Tuesday 22 September – but be quick, these beauties won’t hang about! đŸ’Ŧ How are you going to enjoy yours – dunked, nibbled, or just ripped straight open and scoffed? 😉
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